Why Do We Use Labels Or Classification Towards Everything...

Why do we as a society use labels or classification towards everything? We label humans, animal, our groceries, plants, etc. Many of us think are because it helps us organize the life we live but that hasn’t worked everyone. The labels we use have a negative impact to those who are one being labeled. Many of them try to live up to the labels or some labels degrade them. The labels with which we identify ourselves and others only keeps us divided and fighting each other instead of having us being unified. In our society today we discuss the immigration status. A candidate for the presidential seat Donald J. Trump has discussed his stance on Immigration. Mr. Trump during one of his campaign states, â€Å"When Mexico send its people, they’re not sending their best. They are sending people who have a lot of problems, they are bringing that problem to us, they are bringing drugs, crime and they are rapists.† This prescription adds on to immigrants are lazy, they are h ere to take jobs, etc. Also, everyone thinks all the immigrant are Mexicans. This has impacted for everyone to see an immigrant as the person who stops this country to reach its potential. The characterizes of immigration discuss by Donald Trump are not true. I was born in Guatemala and Latin American is bigger than just Mexico. When I migrated to the United States my parents were just looking to aspire a lifestyle. We knew in our country we wouldn’t get the same opportunities as this country provides. My family hasShow MoreRelatedThe Big Melting Pot1589 Words   |  7 Pagesworld come here that have different cultures, different appearances, and different religions. However, this poses a huge question on how this came to be. How did diversity first come about? Why do people believe or act differently than others? Once diversity began appear, how did people come up with classifications to group certain people together? Some answers are easier than others. For example, according to the power point people came from Africa. As they moved to other areas of the world, they beganRead MoreThe Media Surrounding Us Is The Most Influential Piece Of Propaganda951 Words   |  4 Pagesinfluential piece of propaganda we have to relay our thoughts, ideas, beliefs, and opinions. Whether through television, social media, commercials and interactive games, we are exposed to media with almost every moment we spend awake. According to the University of Southern California’s Marshall School of Business, the average amount of time we spend soaking up is approximately 15 and a half hours. Considering both the negative and positive connotations attached to this, we seemingly choose to burrowRead MoreData Mining Information4566 Words   |  19 Pagesï » ¿1 Define data mining. Why are there many different names and definitions for data mining? Data mining is the process through which previously unknown patterns in data were discovered. Another definition would be â€Å"a process that uses statistical, mathematical, artificial intelligence, and machine learning techniques to extract and identify useful information and subsequent knowledge from large databases.† This includes most types of automated data analysis. A third definition: Data mining is theRead MoreFerris Buellers Day Off962 Words   |  4 Pagesour society. While we respectively label them as the Middle Class and the Working Class, Marxist thought distinguishes them by the terms Bourgeoisie and Proletariat. There is a great difference between these two classes and it is evident throughout the film. Ferris Bueller, his friends, and family basically represent members of the Bourgeoisie. The affiliates of this particular class are generally characterized as having materialistic concerns or goals. This classification describes the valuesRead MoreQuestion Set 1_ENVI Essay2282 Words   |  10 Pagesyour homework. Work on the questions after we have covered the topic in class. Bring any questions to class or office hours. These questions will help you on the exam. If you do not do them, the points will add up and hurt your grade. To get credit, you must: Answer all questions Answer all parts of each question Type your answers Do complete and conscientious work Write out, number, and letter all questions Use regular font for the questions Use bold font for your answers 1) Based on theRead MoreSociology : Science As X3860 Words   |  16 Pagesfactors that shape the environment we live in, our behavioral tendencies, our place in society, our attitudes towards others and vice versa, and our self-concept. I have noticed how the classifications of people based on the factors listed above affect those who are so classified. And more specifically, I have wondered, what role does science play in this process? Science has been a dominant factor in determining our beliefs about practically anything and everything – from medical discoveries and healthRead MoreDatabase Security28570 Words   |  115 PagesWilson Model 2.6 A Final Note on Database Security Models 3. Multilevel Secure Prototypes and Systems 3.1 SeaView 3.2 Lock Data Views 3.3 ASD_Views 4. Conceptual Data Model for Multilevel Security 4.1 Concepts of Security Semantics 4.2 Classification Constraints 4.3 Consistency and Conflict Management 4.4 Modeling the Example Application 5. Standardization and Evaluation Efforts 6. Future Directions in Database Security Research 7. Conclusions References 1. Introduction InformationRead MoreThe Behavior Behind Racism2229 Words   |  9 Pagesthat race isn’t a biological category, but an artificial classification of people with no scientifically variable facts. In other words, the distinction we make between races has nothing to do with genetic characteristics. Race was created socially, primarily by how people perceive ideas and faces we are not quite used to. The definition of race all depends on where and when the word is being used. In U.S. history, the meaning of the label â€Å"white† has changed over time, eventually adding groups likeRead MoreRacism2710 Words   |  11 Pagessomething we ve all witnessed. Many people fail to believe that race isn’t a biological category, but an artificial classification of people with no scientifically variable facts. In other words, the distinction we make between races has nothing to do with genetic characteristics. Race was created socially, primarily by how people perceive ideas and faces we are not quite used to. The definition of race all depends on where and when the word is being used. In U.S. history, the meaning of the label â€Å"white†Read MoreRacism2710 Words   |  11 Pagesthat race isn’t a biological category, but an artificial classification of people with no scientifically variable facts. In other words, the distinction we make between races has nothing to do with genetic characteristics. Race was created socially, primarily by how people perceive ideas and faces we are not quite used to. The definition of race all depends on where and when the word is being used. In U.S. history, the meaning of the label â€Å"white† has changed over time, eventually adding groups like

Swatch Marketing Stratagy Free Essays

Competitive analysis It is the vital part of marketing . its purpose is to determine the strengths and weakness of the competitors within the market. Porter’s five forces analysis for swatch can be interpreted as follows, New entrants-Strong brand reorganization and customer loyalty- swatch is a popular brand among customers substitution. We will write a custom essay sample on Swatch Marketing Stratagy or any similar topic only for you Order Now But as swatch products are simple, accessible, playful and colorful and different parts coat very low , so swatch can be attacked by new entrants. Substitution – Many brands provide with range of similar styles. everal Chines and Japanese companies manufacture low price watches with similar style or design. -The thread form counterfeit product- some electronic devise can be used to get the time ,like cell phone, iphone or ipod. Buyer power – It is high in this industry simply due to the presence of so many competitors selling the same products. It is only different in price and consumers loyalty. buyer bargaining power depends on some criterias such -as price – swatch has lower and reasonable price, quality is high , style— color full plastic watch, different design for different occasion . As swatch has lot of competitors so buyer has high bargaining power. Bargaining power of suppliers Swatch watch components are usually made in low labor cost countries with a low to medium quality and they are assembling in Switzerland. So suppler do not have strong influence . so lot of suppliers are involved and bargaining power is low. Overall intensity of rivalry— -intense competition within a very crowded market. Japanese company sicko has a big market in the world with low price and low production cost. Or Chinese watch like have also competitive benefit in the markets. Marketing Strategy Mission Swatch’s mission is to offer low cost, high quality, and accurate watch with synthetic material. Marketing Objectives – Become the creative and innovative leading brand in global market . – Establish strong brand image in the mind of consumers . Financial Objectives – Increasing sales by 2012 to 8 billion. – The Swatch Group’s gross sales grew 14. 4% June 2012 . Segmentation and Targeting Segmentation is to divide a market into distinct groups of buyers with different needs, characteristics of behavior, who might require separate products. They considered some factors such as Geographic: No particular segmentation as Swatch is sold all around the world Demographic: Gender: male and female In 2007, 11. 1% of women bought watches for self, while 9. 3% went to men. 5. 3% of women bought watches for someone else, while 3. 4% went to men. Age: 15-19, 20-24 and 25-34In terms of amount of people who purchased watches during 2007, The first age group accounted for 23. 4%; The second age group occupied 18. 1%; The third age group had 16. 9%. They also making watch for kid. Psychographic: Lifestyle: People that exhibit an urban lifestyle or they are passionate about fashion and follow new trends, Personality Spontaneous, impulsive, extrovert people, people usually motivated by sentiment and the ones that do not think twice before they buy . Behavioral: Loyalty status: High loyal user pool that is maintained through frequent offering of new designs – Attitude: At least positive attitude to new products. Buyer readiness: Impulsive audience, receptive to buy after a new launch – Occasion/seasonality: There are 2 launches per year in order to follow the trends in the fashion world. Targeting -With low price and high quality, Swatch is targeting to this customer segment that seeks a good and reasonable compromise between price, quality and stylish design. -They focus on working women age rage 24 to 35. It is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. as well as lifestyle, women willing to spend more on themselves. – They also target people base on marriage status like single and married person who are more established in independent and lifestyle. Positioning Their high quality but low price makes customers move to multi-ownership across a range of looks and price points. Strategic Options Strategic Choice Swatch has a strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Swatch should adopt the market-penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. If they cut their products price it may damage the reputation and reduce their profit or if hey develop a new product it might cost much money and time to do market research and product test . Marketing Mix Decision Swatch marketing mix is made of the following four aspects: Product – Customization — to personalize the watch to fit customers taste and make it more unique – Special features emphasize more special and limited edition for a youthful, innovative and exciting look. Pri ce – Premium price — to reflect the exclusiveness, limited and high quality of the product; Place -To open duty-free shops in the airports such as Gatwick and Birmingham airport. Promotion They use effective promotion strategy to create new market. – Celebrity endorsement — to invite Leona Lewis and use her image -Advertising — Print and broadcast ads/Posters and leaflets/Billboards – Direct Interactive marketing — E-mails/mobile messages/ Web sites and – iPhone or iPad apps to watch their new collection and new events. – Sponsorship big sporting events such as the Olympics. -They provided online sales in different countries- London, mala. – To put banner on the Internet such as Face Book To increase brand awareness and standard of retailing capability they set up Tech-Airport Company to display its variety brands in air port, know as tax free stores. Like international airport in France. – Omega was the official timekeeper of the Olympic Games in London and also feature in the new James Bond named-SKY FALL. Recent campaigns Following campaigns were recently pushed specifically for swatch watches Color Codes—This collection is a 80s throwback to the swatch watch history. This product is monochromatic but come in multiple colors. Fashion magazine designers are asked to participate in a contest, in and asked to design spreads to promote the product line with the theme â€Å"how do you wear it†. Consumer started voting for the best spread. Additionally facebook campaign in which consumers uploaded pictures of themselves wearing swatch watches, allow a winner to win all 20 color Code watches. There are other campaigns called â€Å"Swatch Snowpass/ access†, â€Å"CreArt† â€Å" Street Club†. Distribution channel—- Swatch group created independent distribution channels , its distributors are spread widely in Europe, Americas , Oceania, ,Asia, Middle East and Africa .. Retailing strategy– Swatch group created several retailing strategies to keep close contact with customers. Monobrand stores connecting with all the fashion shopping centers in the world including Paris Milan and London, New York city and Beijing , Shanghai and Hong Kong in Asia. Tour million boutiques in the world to retail famous brand watches they have. They majority of boutiques are in the Europe, 2007 they opened large tour million boutique in Beijing in China. Some other boutiques are controlled by local country, swatch use those stores to sell their single products. As a result In the first half of 2012 swatch’s sales were up 14% aided by expansion of its distribution and retail network. That why the Group continues to invest heavily in production. Approximately 40% of the investments in this segment go toward the expansion of capacities, approximately 50% toward new production technologies and new products, and approximately 10% toward the replacement of existing capacities. Global market To lead the golbl market company follow some stratagees– -Must have style -Must be priced competitive -Must be cheap to make -Be durable A technological lead. All those elements enable the swatch to expand business in overseas and attacked customers from countries with different preference and abilities. Manufacturing centers located all over the world mainly Switzerland, German, France , Italy , the U. A , virgin Islands, Thailand, Malaysia and china. Training center—They focus also remains on the further education and training of employe es or watchmaker at the various training centers in Switzerland and abroad. There are now five schools located in  (China),   (Malaysia), (Germany), and in Miami  (United States). There is also a partnership arrangement with the British School of Matchmaking  in Manchester. CUSTOMER Swatch group concentrated emotional value of the customers, 1. INDENTIFY CUSTOEMRS-To identify customer , swatch always carry out extensive research and analyses patterns of consumer, behaviors and life style, Swatch that completely changed the concept of the wrist watch that why watches becomes a fashion accessory first and a watch second. 2. SEGMENTATION- Swatch makes segmentation base on age , gender , personality , lifestyle. 3. CONVY THE NEED OF CUSTORS-emotional value lies into why a particular product is desired or not desired. They recognized that it is important to manufacture goods that will persuade the consumer to purchase particular brand. Consumer’s opinion and consumers find swatch has â€Å"great quality, cool, timeless and durable. For some people swatch watches â€Å"bring back memories† and they are also a great gift or versatile. fashion conscious consumers collects a dozen or more , as swatch are sold as fashion accessories, consumers are encouraged to buy more than one to match with different set of clothes or lifestyles . The average swatch customers in Britain today own three different models. How to cite Swatch Marketing Stratagy, Essay examples

Free Sample- What are Australian Consumer Law Exclusion Clauses

Question: Discuss about theAustralian Consumer Lawfor Exclusion Clauses. Answer: Introduction As far as the Australian Contract Law goes, it can be said that an exclusion clause becomes invalid in any contract if it extends its scope in such a way that it avoids liability for conduct beyond the scope of the contract in any way[1]. This has changed in several ways over the years. This concept shall be discussed in this paper taking into account two Australian Case law namely Sydney City Council v West and Thornton v Shoe Lane Parking Ltd. upon a discussion of the cases, the similarities and differences in the rulings shall be analyzed and a relation of these cases to the current Australian Legal System shall be established. Sydney City Council v West West arrived in a car park and was thereon given a ticket which contained a clause that disclaimed responsibility and was found to be worded too widely. It was also stated that unless the ticket is presented, the car shall not be allowed to be picked up. Subsequently, West's car was stolen, and the Council relied on the exclusion clause to refrain from any liability that lay on them. It was held that to establish the validity of an exclusion clause, one need to look into the matter of construction and analyze whether it fits into the contract overall or not. Windeyer J dismissed that there was no notion that there, in fact, existed any rule of law that would cease the operation of an exclusion clause about the fundamental breach of one question that relates to the interpretation of the exclusion clause. It should be noted that the High Court while deciding on the matter did not rule out the exclusion clause but because it was held to be a fundamental breach of law[3]. It was held that the appellant failed to take proper and necessary care because the exact way in which he should have delivered the car was not dined with them in reality and it thus amounted to an act of negligence on their part. Thus, the council in the matter was held liable for the loss that West had undergone. Thornton v Shoe Lane Parking Ltd P got a ticket from an automatic car park and the ticket stated that the conditions of parking on the inside of the park were to be taken under subjected conditions. Thereafter an accident took place and D was held to be not liable in the matter. The issue that arose was whether P was subject to the exemption clause or not. The law in this regard stated that a clause cannot be incorporated once a contract has been entered into and concluded. It is mandatory that all clauses should be brought about by either party in the contract before the offer is given and the acceptance is taken of the offer[5]. It has been held that if a condition has been brought to the notice of a person after the offer has been accepted by him, the it does not form a part of the contract and thus, a higher standard of reasonableness is brought in the matter which requires that whenever limiting the liability arises, then the limits should be brought to the notice of the concerned party before the contract is b eing concluded between the two[6]. Since in this case, the contract was concluded at the entrance only, it was held that no further conditions imposed by the contract could be held to be valid once the contract is being concluded. Alterations made by way of exclusion clauses at a later stage amounted to invalid terms and were held to be not successful ones. Similarities and Differences in the Rulings Taking into account the cases discussed above, it can be said that Courts have taken various different interpretations of the existence of exclusion clauses over time. The presence of an exclusion clause does not limit the liability in all instances and its interpretation should be done by the Courts taking into account all the merits and the demerits of the particular case in question[7]. In the rulings discussed above, it can be said that there were similarities between the two because the Courts did not consider that the mere presence of an exclusion clause is a valid ground to eliminate liability in all instances. On the other hand, it can also be said that there are differences between the opinions expressed in the matter. While the former gave a clear view that an exclusion clause does not give unlimited exclusions to the benefiting party, the latter clearly gave a boundary on which an exclusion clause actually resides[8]. The case of West explained that the purview of an exclusion clause is not unlimited. On the other hand, the case of Thornton laid down the principle that an exclusion clause should not be considered to be applicable only because it is present in any contract. The presence of the same should be justified on identifiable ground and hence the application should be analyzed after making a thorough examination of the clause once it is invoked. Relation to Current Australian Legal Position under Australian Consumer Law As far as the law in Australia is concerned, exclusion clauses are dealt with under the Australian Consumer Law and Schedule 2 of the Competition and Consumer Act 2010, (Cth). It has been clearly stated by the law that an exclusion clause becomes effective only when it forms a part of the legally binding contract between the parties in concern[9]. At present, exclusion clauses become valid in any contract only if the party taking benefits under the same can prove beyond any reasonable doubt that the other party acceded to the terms of the exclusion clause and agreed to those conditions prior to conclusion of the contract[10]. This indicates that the law at present has been consistent on following the principle established by the case of Thornton. The law also states that an exclusion clause cannot be used to derive undue and unlimited advantages in any situation. There have been instances where the High Court of Australia ruled that where the exclusion clause has been used by one party to derive undue benefits and put the other party in a disadvantageous position, the use as held to be against the scope of the clause and thus not allowed. This proves that the precedent developed in the case of Sydney City Council has been in practice ever since it was ruled in Australia. The Australian Consumer Law thus can be said to be limiting the effectiveness of the application of exclusion clauses that are contained in any contract. The law at present has certain provisions that make it unfair, unconscionable harsh and oppressive to deal with terms of any contract. For instance, the law at present provides and extends protection for the consumers who are [provided with a standardized form of consumer contracts like for instance a contract entered into for the accumulation of goods or services that a personage corresponds to the moment he clicks an I agree' icon in any web page. The law also provides all kinds of protection from unfair, unconscionable, harsh and oppressive terms under not only the Australian Consumer Law but also the Contracts Review Act 1980. The law states that those rights and remedies that are created by the ACL cannot be excluded and such terms if introduced are void[11]. Under Section 60 of the Act it has been provided that contracts for the supply of services to consumers come with an implied warranty and that cannot be breached. Similarly, under Section 64, it has been provided that the failure to return a registration card does not extinguish the statutory rights and exclusion clauses against such terms are invalid in the eyes of law[12]. Certain terms also remain in action for location in time period. It has been provided under Section 54 that even if there is a time bar on certain products, yet the rights of consumers shall continue to be in existence in case there are inherent defects in the goods[13]. Thus, it can be said that t he ACL does not validate any unnecessary and undue terms that are included in any exclusion clause or contract. Conclusion It can be concluded from the above discussion that there have been changes in the validation and interpretation of exclusion clauses over a long tenure. However, the Australian Consumer Law at present has refined itself in such a way that no undue advantage is extended to the people in any contract and at the same time, the benefits are not taken away by the law as well. It has taken into account the various case laws that have shaped the interpretation of the exclusion clauses and thus, in this way, it has taken a form that is largely dependent on construction and harmonious interpretation of the law. The application of the case laws is being continued to be taken into account in the court cases. References Corones, S. G,The Australian Consumer Law(Thomson Reuters (Professional) Australia, 2011) Miller, Russell V,Miller's Australian Competition And Consumer Law Annotated(Thomson Reuters (Professional) Australia, 2011) Turner, C. F,Australian Commercial Law(LBC Information Services, 2001) McCann v Switzerland Insurance[2000] HCA Norwest Refrigeration Services Pty Ltd v Bain Dawes (WA) Pty Ltd[1984] HCA Rich v CGU Insurance Limited[2005] HCA Sydney City Council v West(1965) 114 CLR Thornton v Shoe Lane Parking Ltd(1971) 2 QB Arts Law : Information Sheet : Disclaimers, Exclusion Clauses And Risk Warnings(2016) Arts Law https://www.artslaw.com.au/info-sheets/info-sheet/exclusion-clauses-disclaimers-and-risk-warnings/ Exclusion And Limiting Terms | Free Contract Law Essay | Law Teacher(2016) Lawteacher.net https://www.lawteacher.net/free-law-essays/contract-law/exclusion-and-limiting-terms.php Exclusion Clauses - Stephen Wawn Associates Sydney Legal Experts Will Disputes(2016) Stephen Wawn Associates Sydney Legal Experts Will Disputes https://www.stephenwawn.com.au/commercial-law-litigation-disputes/pure-economic-loss-caused-by-negligent-misstatement-and-the-duty-of-care/exclusion-clauses/ Exclusion Clauses And The Australian Consumer Law(2016) Lawhandbook.sa.gov.au https://www.lawhandbook.sa.gov.au/ch10s02s06s01.php Thornton V Shoe Lane Parking Ltd | Case Brief Summary(2016) Casebrief.me https://casebrief.me/casebriefs/thornton-v-shoe-lane-parking-ltd/